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Tonya Jacobs

General Manager

equinox nyc

Tonya began her lifelong athletic career as a formally trained dancer, spending eight years touring the world, performing at luxury resorts and casinos. In 1993, Tonya moved to New York City and put her dancers training and passion for fitness to work as a group exercise instructor at Better Bodies. Possessing an insatiable thirst for learning, Tonya was mentored by leading fitness executives that taught her the business side of the fitness industry firsthand.

Tonya has spent many years in the health, wellness and fitness industry. Her career flourished from the ground up starting with an entry level reception position, all the way to the top as a strong, confident and capable Chief Operating Officer. Tonya has spent over 20 years within the luxury sports and fitness sector, leading and managing all aspects of the day to day operations at the world renowned, exclusive health and fitness establishments; Reebok Sports Club/NY, Sports Club/LA and currently, Mercedes Club.

During her tenure with The Sports Club Company and Millennium Partners Sports Club Management, Tonya helped open four co-located properties with The Four Seasons Hotel Corporation and the Ritz-Carlton Hotel Corporation. As an opening team member, she underwent both hotel corporations extensive, in-depth customer service training programs. This premier, luxury five-star service ethic was ingratiated into her mindset and is one that she continues to fully embrace.