Tonya Jacobs is a Brazilian born natural athlete raised in Australia. Tonya began her lifelong athletic career as a formally trained dancer, spending eight years touring the world, performing at luxury resorts and casinos from Singapore to Japan. In 1993, Tonya moved to New York City and put her dancers training and passion for fitness to work as a group fitness instructor at Better Bodies. Possessing an insatiable thirst for learning, Tonya was mentored by a leading fitness professional that taught her the business side of the fitness industry firsthand.
Tonya has spent over 25 years in the health, wellness and the fitness industry. Her career flourished from the ground up starting with an entry level position as a Reception Attendant where she greeted guests with her infectious smile, all the way to the top as a strong, confident and capable Chief Operating Officer. Tonya spent over 17 years within the luxury sports and fitness sector, leading and managing all aspects of the day to day operations at the world renowned, exclusive health and fitness establishments, Reebok Sports Club/NY and Sports Club/LA. During her tenure with The Sports Club Company and Millennium Partners Sports Club Management, Tonya helped open four co-located properties with The Four Seasons Hotel Corporation and the Ritz-Carlton Hotel Corporation. As an opening team member, Tonya underwent both hotel corporations extensive, in-depth customer service training programs. This premier luxury five-star service ethic was ingratiated into her mindset and is one that she continues to fully embrace.
Tonya possesses an exceptional knack for problem solving, leadership and motivating action through her influence. She has an uncanny ability to identify challenges in almost any situation and remain composed and collected while efficiently discovering a number of potential solutions that offer equitable results. Tonya leads her teams by example and possesses the keen ability to anticipate people’s needs before they do. She is committed to enhancing the member experience and her passionate, energetic and enthusiastic approach allows her to deliver on her promise. Tonya lives by “the devil is in the details” and strives to produce immaculate esthetics and cutting edge programming that is tailored to meet the needs of a discerning membership base. She has collaborated with some of the world’s finest fitness experts from Kira Stokes to Petra Kolber in order to craft the most innovative fitness programming and events.
Tonya’s proprietary and proven cost management methodology has helped her achieve two of her top goals: successfully driving significant fiscal performance and achieving results. Her experience ranges from leading colossal 150,000+ square foot properties to intimate boutique properties starting at 10,000 square feet.
Her warm and candid nature coupled with her disciplined focus and desire for achieving success is hardwired in her DNA; Tonya is a highly respected authority in the health and fitness industry and is a force to be reckoned with!